The Shifting Morals of Moral Entrepreneurs

By utilizing manipulative tactics, such as persuasion techniques and strategies through social media sites, moral entrepreneurs can maintain and/or increase their scope of influence. In this article, we propose another tactic utilized by entrepreneurs, a concept refer to shifting morals. The complexity entrepreneurs’ life experiences provides them with an endless set norms that they use tweak own ideals encompass other framing networks gain more followers thus We examine theoretical literature, while also providing examples resulted from content analysis websites illustrate our proposed conclude the morals is tool influence in society enact change.